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IDENTITY. PRINT & DIGITAL ASSETS.
The Leadership Enrichment Programs encompasses co-curricular programs and the academic bases Leadership Minor. I was tasked with rebranding the programs and to create badges for the 5 leadership programs.
The rebrand consisted of choosing a new color palette, (Blue for Leadership Enrichment + Yellow for Leadership Minor = Green for Leadership Education and Development), implementing a consistent typeface, and incorporating more student faces in the photography.
Final assets also included many print materials: booklets, brochures, postcards, coasters and tech tattoos.
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