Gophers Protect

Art Direction

Gophers Protecting Gophers is the student focused, on-campus messaging encouraging students to wear masks, wash their hands, and practice social distancing during the COVID-19 pandemic.

To amplify this public safely message, videos and photography featuring current U of M students were requested. The photos were used in campus wide messaging, media kits, and the Student Unions & Activities led Gophers Protect social media campaign.

I art directed the photo and video shoot and supervised the final video editing and motion graphics.

Gophers Protect Badge Design: myself

Gophers Protect Identity: Natalie Pechman

Student Photographer: Kaoshoua Xiong

Student Videographer: Nate Van Remortal