Gophers Protecting Gophers is the student focused, on-campus messaging encouraging students to wear masks, wash their hands, and practice social distancing during the COVID-19 pandemic.
To amplify this public safely message, videos and photography featuring current U of M students were requested. The photos were used in campus wide messaging, media kits, and the Student Unions & Activities led Gophers Protect social media campaign.
I art directed the photo and video shoot and supervised the final video editing and motion graphics.
Gophers Protect Badge Design: myself
Gophers Protect Identity: Natalie Pechman
Student Photographer: Kaoshoua Xiong
Student Videographer: Nate Van Remortal